free-hwee-ler, -wee- ]
Noun; 1.) A person who works or lives in an independent, often daring, way. 2.) A person who is primarily concerned with having a good time.

FWHLR is a brand that exudes confidence and attitude through our products, styling, and experiences. We often disregard trends, and instead showcase our clients and customers own unique attitude and finesse through the styling. The products we use, and the services and experiences we provide, is our own aesthetic attitude.  
The Cincinnati based brand is directed by owners James Boyd and Ry Repasky.