Spring '17 Denim Collection RSS

FWHLR Denim Collection (2018)

For this year's Denim Collection, we decided to amplify the pieces and looks by thinking outside the box. We deconstructed, reconstructed, frayed, ripped, and added gold and silver elements to give it that over the top feel!   One of the most challenging pieces we did was a jean that was frayed down each side of the leg. After giving the drawing to Katelyn (Seamstress) she had to take the denim apart, separate the front from the back, resew them back together to get a skinner leg. The excess fabric on the sides was left for me to fray out ...thread by thread. All in all, they came out great! Because FWHLR is inspired and works so closely with music and recording...

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Spring '17 Denim Collection

We here at FREEWHEELER have only had two official seasons or photoshoots (Summer 17 being the next official drop!). We displayed a custom piece of denim in our first photoshoot, and got some amazing positive feedback. With destroyed denim being a huge trend this spring and summer, we thought why not release some vintage custom designed and destroyed denim pieces made by FREEWHEELER.                We decided to launch our denim collection exclusively at the local restaurant, Hang Over Easy during our collaborative March Madness Event.  We also released a couple new styles of FREEWHEELER garments for men and women to supplement the new denim collection.       The whole idea behind the denim was...

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